In 1996, Robert William Morris created William Morris London – an independent company with a very ‘English’ brand. The aim? To offer designer glasses to every audience in superb, original designs with a take that is typically British.

As the market has grown, so have the collections, the designs, the point of sale and everything else that goes into making a brand that is embraced so fondly by everyone.

From humble beginnings to what is today a truly global brand, the William Morris collection has now grown to include Black Label, Wills, Sunglasses and The Gallery Collection.

It’s important to know that the philosophy and brand attributes of William Morris London remain as strong as they were all those years ago. In a corporate saturated world it’s the ‘family’ values that set them apart and what their customers appreciate.

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